NEWS RELEASE                                        For immediate release: 24 September 2008


          New installation method improves insulation
          performance by 10% - AT NO COST

Australia's cellulose insulation industry has introduced a new installation
method that improves insulation performance in residential ceilings by 10% ---
at no extra cost.
Australian Cellulose Insulation Manufacturers Association (ACIMA) President,
Laurie Moylan, said in Melbourne today that increasing government demands
for improved building energy efficiency had meant ever-increasing
insulation levels in ceilings.
"Because of these increased insulation depths, ACIMA members are now able
to address the long - standing problem of decreased insulation
performance due to thermal bridging (i.e. heat loss or gain through ceiling
joists). By installing loose fill insulation over the joists, insulation performance
will be increased by around 10% - at no extra cost to the consumer.
ACIMA represents those cellulose insulation companies who supply more than
80% of Australia's cellulose insulation to the annual $650 million national retail
insulation market.
"Thermal bridging has been the elephant in the room for the Australia
insulation industry for many years, and it's only been recent government
demands for increased building energy efficiency, that has forced the industry
to face up to it now."
"Only by covering ceiling joists with insulation will Australian insulation
products actually achieve their claimed performance at higher insulation
levels."
"In the U.S and Europe, insulation has been routinely installed over the
ceiling joists for nearly one hundred years to meet the need for extreme
climate-related high insulation performance", Mr Moylan said.

For further information contact: Kevin Herbert ACIMA 0418 679 131                 ends