NEWS RELEASE                                           for immediate release: 1 July 2008

    Plasterboard manufacturer disagrees on ceiling loads
A misinformation campaign against cellulose insulation has come unstuck, with the Buckeridge
Group (BGC) challenging the basis for the campaign.

Australian Cellulose Insulation Manufacturers Association (ACIMA) President, Laurie Moylan,
said in Melbourne today the campaign has been waged in recent months in response to cellulose's
resurgence in the builders' market based on the launch in early 2008 of ACIMA members'
installed performance ` NO GAPS ' guarantee.

ACIMA represents those cellulose insulation companies who supply more than 80% of Australia's
cellulose insulation to the annual, national $650 million insulation market.

Mr. Moylan said cellulose insulation had been wrongly portrayed as adding unnecessary weight to
ceiling loads, when compared to glass wool batts. He said BGC last week confirmed that its
plasterboard ceiling products are suitable for use with ALL types of insulation. BGC also
confirmed that there is no evidence that the small weight on plasterboard ceilings due to cellulose
insulation, has any negative effect on plasterboard ceilings.

"BGC's view is supported by the Australian Building Codes Board (ABCB), the Housing Industry
Association (HIA) & the Master Builders Association (MBA) who agree there's no research data
to support the view that ceiling failures are a problem of any significance anywhere in Australia.

"The most telling fact about this campaign is that none of the biggest Australian plasterboard
manufacturers including Boral, La Farge, or CSR, has any quantitative industry data in support of
the view that insulation-related ceiling collapses, or partial ceiling system failures, are a problem
nationally", he said.

Mr. Moylan said both Australian homeowners and builders choosing cellulose insulation have the
peace of mind that comes from knowing that over the past 60 plus years, it has been installed
safely in millions of homes world-wide & hundred of thousands of Aussie homes.

He said he believed the misinformation campaign was also aimed at countering the latest
independent EU research that shows cellulose as having lower local & global environmental
impacts during manufacture compared to mineral fibre (glass wool & rock wool) insulation.
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For further information contact: Kevin Herbert --- ACIMA Secretary 0418 679 131