NEWS RELEASE                                                      for immediate release: 20 December 2007


   Cellulose world's most environmentally friendly insulation
More Australian homeowners are choosing cellulose insulation not only because it improves their homes'
comfort levels & saves on power bills, but also because it's rated the world's most environmentally friendly
insulation.

Australian Cellulose Insulation Manufacturers Association (ACIMA) President, Laurie Moylan, said today
that a 2004 Danish environmental research project* found that cellulose insulation has `the lowest global
and regional environmental impacts'.

ACIMA represents those cellulose insulation companies who supply more than 80% of Australia's cellulose
insulation to the annual, national $650 million retail insulation market.

"Since the Danish research results were publicised nationally earlier this year, an increasing number of
builders and homeowners are choosing cellulose, based on increasing community support for protecting
Australia's environment.

"Other mainstream Australian insulation products such as glass wool & rock wool, are manufactured using
materials which already have high embodied energy ratings, and have very high energy-use manufacturing
processes using blast furnaces".

Mr. Moylan said cellulose's world's most environmentally friendly rating was due to it being manufactured
from 83% recycled cellulosic fibre (waste paper) materials, using a comparatively low energy process.

"The cellulose insulation industry world-wide annually recycles millions of tonnes of fibrous waste paper
products, with an annual contribution of tens of thousands of tonnes in Australia. Waste disposal is a major
logistical & environmental problem for large cities in Australia & around the globe. Cellulose insulation
manufacturers are helping overcome that problem throughout Australia.

"Waste paper that's not recycled ends up in landfills around Australia, where it may contribute to
environmental pollution".

Mr. Moylan said both Australian homeowners and builders choosing cellulose insulation have the peace of
mind that comes from knowing that they are contributing to Australia's campaign to achieve a cleaner,
healthier environment now & for future Australian generations.

"ACIMA members are proud to contribute to Australia's greenhouse gas reduction targets by manufacturing
the world's most environmentally friendly insulation".

* A Comparative Life Cycle Assessment of Building Insulation Products; 2004: dk-Teknik Energy & Environment

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For further information please contact:

Laurie Moylan                                         Kevin Herbert
President                                             Secretary
ACIMA                                                 ACIMA
Mob: 0418 359 454                                     Mob: 0418 679 131